We are all looking to generate free leads. We could have the coolest website ever created and a top-rated product at a great price, but if we are not getting any traffic to our site, we might just as well not exist. This is the biggest hurdle for just about every new person getting into the internet marketing field.
One way that people are having success is by using video marketing.
There are many video websites out there, but at the moment YouTube appears to be head and shoulders above all the rest. It’s very easy to use and it’s also free to join. The only expense you have is purchasing a webcam. You can get one for less than $100.00. A camcorder produces a better image, but YouTube is not all about the quality of the picture. Content is ‘king’ when it comes to video. I edit my videos using my Windows MovieMaker. It has some really neat features and you can make your video look quite professional. YouTube also has features on their site to personalize your video.
I recommend that if you are using a webcam, you check your settings before recording. The lighting in the room affects the quality of the video quite drastically so you want to close your blinds if you have to, or perhaps you need to put an extra light on if it’s later in the day.
It is a good idea to have your website superimposed on your video every minute or so. You will do this during the edit stage. It can be done in both Windows MovieMaker and YouTube. Some think that as long as their website is shown on the YouTube page, that is good enough. However, if someone likes your video and forwards it to someone else, that person will have no way of connecting with you. If you put out a great video and it goes viral, then think of all that potential business you have just lost.
Some people even neglect to put their full website address on their YouTube page. There is a right and a wrong way to do this. The correct way is to show the full website address with the http:// as the very first line in your information box. It will then show up in blue and make it very easy for someone to click on it. Some people put it at the end of the information and because only a line or so shows on the page, unless the person clicks to read more, it will not be visible to the viewer.
It’s quite amazing to me that a number of people in network marketing have not jumped into the video marketing scene. It’s not in their comfort zone. My best advice to them is to get that webcam, sit in front of it and practice, practice, practice. These videos are for your eyes only. You can watch them, critique them yourself to see how you can improve, erase them and then try again. We all know that practice makes perfect, so go for it. I like to imagine that I am having a private conversation with a good friend of mine, so I can be myself and smile and laugh just as if she was there with me. This really works!
Dress according to the type of person you are trying to attract. Always keep in mind that our ultimate goal is to attract people to our website. Don’t be shy about extending the invitation at the end of the video. Ask them outright to click on your link and enter their name and e-mail when they get there, so that you can provide them with valuable information.
Now that you have a video up on YouTube, it’s important that you maximize the effectiveness of it. The way you do this is by posting your video to other sites, such as MySpace or FaceBook and also blogging about it. You need these inter-connections for the search engines to move you up in the ratings.
Making videos can be lots of fun and you are building your business at the same time.