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We all know just how important marketing is for any sort of business. If you are an online or offline business you will know that if you do not market that business you will not get people to know what you do. If people do not know what you do, you will not get people to enter your store, whether it is online or offline. If you are a business you will benefit from online video distribution.

Ok, so by now you are trying to figure out why you would want to distribute videos. We are not talking about distribution as in major motion picture and DVDs to cinemas and video stores. Silly you! We are talking about making a video that you can use as a marketing tool that you can send around on the internet. This will get you exposure for your business.

By now you know how important it is for you to market you company, if you do not people will not know that you exist. So, how would you market your business? We all know that there is a million and ten ways for you to market a business. If you are on offline business, it won’t hurt for you to market online, and if you are an online business it will not hurt for you to market offline.

What is the best ways to get exposure for your business online? There are a number of ways, with the most basic and the most used way being SEO or search engine optimization. Now, not many people know why SEO is so important. It is important for one reason – because it gives you a chance to rank on Google and other search engines.

Ok, so we have established that SEO is done with the text on your site, if done correctly SEO can rank your site high on search engines like Google and Yahoo and others. You should also make use of article directories for better SEO. Now, did you know that you can make use of video for SEO purposes too?

Yes, you have read that right. If you have a video that you would like to show – it can be a branding video, like an advert for your company or anything like that, you can place text behind that video as part of your SEO endeavors.

Now, in order to do it correctly, you want to make sure that the text on your video is only about what happens in the video. You can get a bit clever here by placing keywords within your description. This way you are SEOing you video, and this way too, you can point a link, from the directory to your site.